Establish Digital Product Management and Drive Innovation
STARCIO product management
Establish organizational charter with roles and responsibilities for product managers and agile product owners
Develop and update executable digital strategies
Define and perform product planning practices including market research, customer segmentation, value proposition, product-market fit, and pricing
Establish product visions and charters
Align innovation and product development with agile delivery
Engage stakeholders and align on product strategy
Develop dashboards and review customer analytics
Enhance the CRM with marketing automation, customer segmentation, data integration, and analytics
StarCIO Innovation Practices
Digital transformation workshops
Design and brainstorming sessions
Customer and web analytics
Market research
Proof of concepts and pilots
Agile architectures and technology selections
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product management is a Driving Digital Practice
Read about Driving Digital practices in StarCIO founder and President’s bestselling book, Driving Digital
